MULTIDISCIPLINARY DESIGNER

I was responsible for developing the brand’s visual identity, creating a cohesive stationery system, and translating the identity into distinctive packaging design. The project focused on building a consistent visual language across both the brand experience and physical touchpoints.

For Omar Khairat’s Royal Albert Hall concert in London, organized by Live Nation, I developed a bespoke Arabic typographic treatment for "فيها حاجة حلوة", extending it across the show booklet, notebooks, tote bags, thank-you cards, and stage backdrops.

I was tasked with developing functional packaging for a premium U.S.-based dates brand. I designed the exterior artwork and created print-ready dieline files from scratch, including all internal components, ensuring both a refined visual experience and practical functionality.

I was tasked with creating the wrapping packaging for Native, a Saudi-based food company, for their unsalted butter product. The design focused on creating a clean, distinctive package that aligned with the brand’s visual identity while maintaining a practical and functional format.