My Portfolio
A collection of art direction, branding, and packaging projects built on strategic vision, bespoke typography, and end-to-end production.
WHY — Summer Collection Art Direction
Full art direction and end-to-end production for WHY’s summer collection, HEATWAVE. The scope encompassed creative concepting, moodboard curation, call sheet creation, location scouting, model casting, and prop sourcing. On set, responsibilities included complete wardrobe styling, visual direction, and full logistical management to deliver a unified brand campaign.
RELENTLESS — Gym wear branding
Visual identity and brand strategy for RELENTLESS, a performance gym wear brand based in Saudi Arabia. Built to mirror grit, discipline, and modern athletic culture, the identity features sharp typographic systems, a high-impact logo mark, and a commanding dark-mode color palette designed to stand out across digital platforms and physical activewear collections.
OMAR KHAIRAT — Printed media design
Editorial and print design collateral for legendary Egyptian composer Omar Khairat’s concert at the Royal Albert Hall in London, in collaboration with Live Nation. The identity is anchored by custom hand-sketched Arabic typography that was digitized and woven across all touchpoints including official show booklets, event notebooks, tote bags, backdrops, and thank-you cards.
HEAVEN HONEY— LOGO & Packaging design
Comprehensive logo identity and multi-SKU packaging system for US and EG-based brand HEAVEN HONEY. Key deliverables include a versatile logo deployed across all media channels and custom label designs engineered for various bottle shapes, sizes, and honey ranges.
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ESORUS — Icon & Brochure design
Event branding and print collateral for ESORUS: Designscape. Created a custom event title logo and bespoke repeat pattern system, which served as the core visual identity across all marketing materials including fold-out event brochures, exhibition booklets, and partner promotional layouts.